Getting started with search engine optimisation and pay per click.

You want high quality leads to help grow your business. Your web site can help!

If you're not found in search engines like Google, Yahoo!, and Bing then your potential customers will have trouble finding you.

Search engine optimisation (SEO) and search engine marketing (SEM) can help your web site be visible in search engines and ensure your potential customers can find you.

When you launch your web site you make a major business investment. Search engine optimisation and search engine marketing can help you maximise your return.

What is Search Engine Optimisation?

Search engine optimisation is the process of improving a websites natural ranking in search engines. Search engines rank web pages from position 1 all the way to position 1000 and beyond. In theory web pages that rank higher will attract more visitors. So if you offer a service or product on your website the higher you are in the position the more visitors you may receive. Natural rankings (sometimes referred as organic) appear generally on the left hand side of a search engine results page.

What is search engine marketing?

Search engine marketing also know as pay per click involves placing an advertisement in search engines and bidding for keywords. The advertiser chooses keywords to bid on that are related to the services or products they offer. Generally speaking the more you bid the higher your add will appear and you may receive more traffic. Search engine marketing advertisements appear on the right hand side of the search engine results page and are generally labeled as being sponsored advertisements.